Search Test

DATE - MARCH 2016
USER - Zappos Customer

GOALS

Cross-promotion of banners for veritcal pages within search results pages to test attraction and profit based off of research which concluded that vertical pages perform better than search result pages.

MY ROLE

I spoke with our search product manager, designers, developers as well as web analytics team to hear more about data and performances on both search as well as vertical pages. Once research and data was collected I created a few banner options to test performance hypotasis.

SKETCHES & WIREFRAMES



PROTOTYPING & REFINEMENT





RESULTS

Banners were tested and implemented on select search result pages, which directed select traffic to vertical pages.






© 2017 LISA MUMFORD